When University Information Technology Services at IU was transitioning to Canvas, the new LMS, an awareness campaign was implemented to encourage faculty to be early adopters of the new system before the retirement of it’s predecessor, Oncourse.
The “Paint with a new Canvas” campaign was designed with the goal that faculty would appreciate the classical art pieces and not be inclined to immediately throw away the promo. The campaign uses four works of Impressionist artworks, freely available in the public domain. Impressionist work was chosen for it’s painterly, carefree quality and low risk of political or religious overtones.
Creative direction: Maria Morris
Graphic design: Maria Morris and Alex Chesterfield
Logo design: Alex Chesterfield
Writing: Greg Moore