My best good friend Bubba Gump (a.k.a Alicia) has a daughter training to be a ballerina. Alicia would help me with my floral arranging side hustle, and in return, I helped the studio with their graphic design needs. Any help was good help, as the studio was stuck in a brand rut.
Internal studio politics between retiring and incoming directors delayed the new branding at the time I started designing the first pieces. The designs for Alma’s Attic do not feature the new logo, as it had yet to be designed. However, I had a vision for the studio’s brand. For the Alma’s Attic pieces, I used fonts and colors that would eventually make up the brand palette. By keeping colors and fonts consistent, subsequent pieces feel on-brand and allow room for creativity within each design.
The studio is a non-profit organization, so budget was always a concern. The business system uses a beautiful opalescent pink paper that is readily available from an online vendor. Posters and flyers rarely have a bleed. Programs only use color on the cover. Anything that can be printed in-house is. And larger print jobs are sent to a commercial printer I use regularly for my daily job which offers better pricing than the studio’s local copy shop.