IU’s main Wi-Fi network is set for retirement. An awareness campaign was launched to inform the IU community of the switch to the eduroam network. The campaign had two goals: early adoption, to minimize the IU Support Center staff burden on the retirement date; and communication, to emphasize continued network security and ease of the switchover process.
The creative uses vintage travel posters, visually informing the audience that the eduroam Wi-Fi network reaches much further than IU Secure. Classic and emblematic, the artwork awakens dreams of adventure, beauty, and wanderlust. And for our international student body who come from more than 110 countries, they are a reminder of home. With eduroam, the network is a traveling companion.
To keep the campaign fresh and exciting, a new destination was featured each month. The locations are all within eduroam’s 106 worldwide connected territories. The Polaroid-style frames add a sentimentality fueled by a love of analog media, instant film, and travel souvenirs. The format is nostalgic for older faculty and staff while being vintage-hip for students.
Project Manager: Maria Morris
Designers:
Emily Sterneman: Scenes designed—Mt. Fugi, Paris, Aurora Borealis.
Lauren Huber: Scenes designed—Washington D.C., African safari.
David Orr: Scenes designed—London.
Maria Morris: Scenes designed—Sydney, San Fransisco, ski resort, Taj Mahal. Designed all print and promotional items. Designed bus wrap.