Each year, IU’s technology organization exhibits in the trade show portion of the high-performance computing conference known as SC. In 2016, I had the pleasure of designing a new booth structure and floor space for IU with my colleagues’ needs in mind. I worked with Skyline Exhibits in Indianapolis for nearly all aspects of the booth’s construction.
This was one of the hardest challenges of my career — working with physical space that humans have to pack, transport, construct, then inhabit before deconstructing, packing, and transporting it again. The booth components needed to be modern, sleek, modular, changeable, and easy to assemble. We also needed to able to repurpose sections of the booth for smaller trade shows and smaller booth sizes.
My goal was for the graphic design to be calming in a room full of visually noisy tech displays. There is a balance of the stark whites with the pops of red, minimal wording with simple branding, plus loads of functionality. The booth boasts a 10’ X 10’ machine room and locking storage closet, a 10’ X 10’ conference room, 2 free standing kiosks , 6 demo stations, and loads of built-in cabinet storage.