20/20

A few years back I had the great pleasure to work closely with another designer named Arturo Contreras. Arturo and I had a rare synergy where we could hand designs back and forth to one another without pain or strife or jealousy. I’d get stuck and he’d make it unstuck. He’d get stuck and I’d unstick it. It just worked.

2015 was the 20th anniversary of Statewide IT Conference. The 20/20 theme was a retrospective as well as a looking forward to the future of the tech industry. Starting with a stylized eye chart as the main conference theme, my team and I used vision and sight as inspiration for other design details. Arturo and I custom crafted a pattern in which to hide secret messages. Red reveal glasses were custom printed and donated from a local swag vendor. The glasses were packaged with our conference program which was designed to fit into our name badge sleeves. This clever packaging allowed attendee’s quick access to the schedule of events. We included fun facts hidden in the secret pattern, only seen through the glasses, onto directional and welcome signage throughout the conference venues. A commemorative T-shirt was made available for purchase including the conference logo hidden in the red reveal pattern.

Graphic design: Maria Morris, Alex Chesterfield, and Arturo Contreras (pictured below in the commemorative T-shirt)