On advice from our organization’s Green Team, we departed from our typical conference lanyard to hold our usual 5” sleeve for name tags. In years past, our conference schedule/program was sized to fit in the sleeve with the attendee’s name badge. Because of this change in direction, we tried a new approach to entice attendees to take a printed schedule/program. I designed a small 2-pocket folder. One pocket held the program. The other pocket held a custom die-cut sheet of pop-out chess pieces. The folder’s rear panel sported the chess board. We handed out nearly 99% of the printed copies.
Conference mark: Maria Morris
Folder and chess board concept and design: Maria Morris
Program layout: Arturo Contreras