Dancers Studio, Inc.

My best good friend Bubba Gump (a.k.a Alicia), would help me with my floral arranging side hustle in return for help with designs for her daughter's ballet studio. The help was helpful, as the studio was stuck in a brand rut.

Internal studio politics between the retiring and incoming directors delayed the new branding when I started designing the first pieces. The designs for Alma’s Attic do not feature the newly designed logo. However, I had a vision for the studio’s brand. For the Alma’s Attic pieces, I used fonts and colors that would eventually make up the brand palette. By keeping colors and fonts consistent, subsequent pieces felt on-brand and allowed room for creativity within each design.

As a non-profit organization, the budget was always a concern. The business system uses a beautiful opalescent pink paper that is readily available from an online vendor. Posters and flyers rarely included a bleed. Program interior spreads were black and white. Many items were designed without a bleed for in-house printing. Larger print jobs were sent to a commercial printer regularly used for my daily job, which offered better pricing than the studio’s local copy shop.