Simms’ Wedding Invitation

My pal of nearly 20 years was getting hitched. He commissioned a custom invitation, which I was over the moon to design. I sat with the couple at their lovely venue to pick their brains about their vision.

The bride-to-be described something lovely and traditional with scripty font, formal language, and foil-lined envelopes. My pal’s face noticeably betrayed him. The bride-to-be was the most gracious and self-aware B2Be I’ve ever worked with. Ever. She sweetly asked him what he envisioned. And she genuinely wanted to know.

He said, “I want it to feel like us.” He talked about his love of movies, music, and the bass guitar, as well as her love of books and her career as a librarian. He suggested something a little more casual and humorous. And that is them. Casual (like Birkenstock's casual). Fun. Silly. Wicked smart. Full of love and humor.

As long as I’ve known my pal Simms, he has signed off every email, phone call, or in-person meeting with the phrase “rock on!” In person, this greeting was punctuated with the “horns” hand symbol.🤘

How could his wedding invitation NOT include his most beloved catch phrase? At his request, the horns symbol was modified to become the sign for love, which they had begun using with one another.