Statewide IT Conference 2016

On advice from our organization’s Green Team, we departed from our typical conference lanyard to hold our usual 5” sleeve for name tags. In years past, our conference program was sized to fit in the sleeve with the attendee’s name badge. Due to this change in direction, our new approach was to entice attendees to take a printed program. I designed a small 2-pocket folder. One pocket held the program. The other pocket held a custom die-cut sheet of pop-out chess pieces. The folder’s rear panel sported a chessboard. We handed out nearly 99% of the printed copies.

• Conference mark: Maria Morris

• Folder chess board concept and design: Maria Morris

• Program layout: Arturo Contreras