Canvas Campaign

When University Information Technology Services at IU transitioned to Canvas, the awareness campaign encouraged faculty to be early adopters before the retirement of its predecessor, Oncourse.

The “Paint with a New Canvas” campaign's goal was retention–save the promo from the trash can. The campaign features four Impressionist artworks, freely available in the public domain and chosen for their painterly, carefree quality and low risk of political or religious overtones.

  • Creative direction: Maria Morris

  • Graphic design: Maria Morris and Alex Chesterfield

  • Logo design: Alex Chesterfield

  • Writing: Greg Moore

Canvas campaign folded brochure featuring a framed Impressionist painting front, a wrapped canvas plus frame on the back, and content on the inside
Canvas campaign folded brochure featuring a framed Impressionist painting front, a wrapped canvas plus frame on the back, and content on the inside
Canvas campaign folded brochure featuring a framed Impressionist painting front, and content on the inside